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In this article, you’ll learn what are branded keywords in google ads and how they can impact your global performance.

It’s extremely important to analyze brand terms performance for several reason:

• Are they cannibalizing organic traffic?
• Are they bringing incremental conversions?
• Are they blowing away your budget?
• Find out if your agency/consultant is transparent with your PPC results
• How to adapt your strategy?

Let me explain the concept....